Pei Chi Teh
Art Director






We partnered with Megan Thee Stallion and Seize the Awkward to encourage black women to be vulnerable about their mental health by interrogating the popular metaphor “Black Don’t Crack”. 





#GetRealWithMe

With our film as the launchpad, we took our message to social, creating the #GetRealWithMe movement, a twist on the popular “Get Ready With Me” trend that transformed the stereotype “Black Don’t Crack” into a platform for black women to share their mental health struggles. 



We made some GIFs for people to check in on their friends that now has over 137 million views combined.



    Message approved by Beyonce’s mom ︎︎  







Made at Droga5 New York.

Art Direction: Pei Chi Teh, Jason Gan, Martha Gill, Jessica Pester
Copy: Lida Tozzi, Ant Tull, Julia Heydemann, Chris Thomas
Creative Direction: Courtney Richardson
Director: Ewurakua Dawson-Amoah






*** One Club Young Ones — Bronze Pencil ***

Burger King spends $50 million a year printing coupons on paper. So does their competition. We decided to make all competitor coupons Burger King coupons. 







tldr; 

Step 1: Burger King sends out the last ever paper coupon via direct mail.



Step 2:  Customers bring in our competitors’ coupons and shred them in exchange for Burger King digital coupons. 



Step 3: All shredded coupons are made into Burger King packaging.




Made with Alisha BranchBen McConnell.






Marmite + Sriracha = Marachamite

It sounded absurd, so we advertised it.

Say it with me. MA-RA-CHA-MITE.




Print








Billboards for humans








Billboard facing the sky (for aliens)






Billboard in a pasture (for the cows)










Digital













Finally, our sauce packet business card. 




Made with Aaron Araya.






*** 2020 Summer Circus Student Show — Merit ***

Café Bustelo has one word for the people: ENERGY































Made with Pete Prendergast.






*** 2020 Summer Circus Student Show — Gold ***

Everything in the universe is connected. Everything in the universe is one. Thus, there is only one cleaner needed to wash everything.
















Made with Rich Forzano.