To launch HBO’s new show, Dune: Prophecy, we activated at New York Comic Con, creating the first interactive play where sound commands your every move.
Made at Droga5 with Lida Tozzi, Sara Smokrovich, Courtney Tibbetts, Sophie Lindemann, Harry Bugden, Amy Werblin, Erika Kohnen and Pepe Funegra. Directed by Glue Society. DP: Jesse Bronstein.
Accenture needed to tell a story about scale: a testament to how they’ve optimized Peacock’s platform to bring the NFL to everyone.
In the film, a game-deciding Hail Mary pass travels beyond the stadium and across the entire nation. As the ball goes on this surreal journey, we get a portraiture of America and the range of fans that watch, wherever they may be.
Made at Droga5 with Lida Tozzi, Ant Tull, Ross Weaver, Ted Meyer, Giancarlo Rodas, Tres Colacion. Directed by Francois Rousselet.
We partnered with Megan Thee Stallion and Seize the Awkward to encourage black women to be vulnerable about their mental health by interrogating the popular metaphor “Black Don’t Crack”.
#GetRealWithMe
With our film as the launchpad, we took our message to social, creating the #GetRealWithMe movement, a twist on the popular “Get Ready With Me” trend that transformed the stereotype “Black Don’t Crack” into a platform for black women to share their mental health struggles.
We made some GIFs for people to check in on their friends that now has over 137 million views combined.
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Awarded:
Innovative Narrative Award Winner — Mosaic Awards
Gold in Best Influencer Collaboration — Anthem Awards
Silver in Film, Video, Television or Show — Anthem Awards
Made at Droga5 with Lida Tozzi, Martha Gill, Julia Heydemann, Jason Gan, Ant Tull, Jessica Pester, Chris Thomas, Courtney Richardson, Kevin Brady. Directed by Ewurakua Dawson-Amoah.
The best experiences are made when we feel a deeper connection to the details. In this campaign, Michael B. Jordan celebrates the craft that Sapphire puts into its offerings—exploring the context, backstory and history behind each one.
The spots span across travel, dining, and the creation of Sapphire’s new airport lounge network.
Made at Droga5 with Lida Tozzi, Christian Maine de Biran, Daniel Freeda, Maria Kouninski, Jenny Yoon, Carrie Levy, Haywood Watkins. Directed by Bradford Young.
Marmite + Sriracha = Marachamite
It sounded absurd, so we advertised it.
Say it with me. MA-RA-CHA-MITE.
Print
Billboards for humans
Billboard facing the sky (for aliens)
Billboard in a pasture (for the cows)
Digital
Finally, our sauce packet business card.
Made for funsies with Aaron Araya.