Pei Chi Teh
Art Director

The best experiences are made when we feel a deeper connection to the details. In this campaign, Michael B. Jordan celebrates the craft that Sapphire puts into its offerings—exploring the context, backstory and history behind each one.

The spots span across travel, dining, and the creation of Sapphire’s new airport lounge network.

Made at Droga5 with Lida Tozzi, Christian Maine de Biran, Daniel Freeda, Maria Kouninski, Jenny Yoon, Carrie Levy, Haywood Watkins. Directed by Bradford Young.