To launch HBO’s new show, Dune: Prophecy, we activated at New York Comic Con, creating a 4-day live interactive play where sound commands your every move.
In near total darkness, surrounded by 100 Bene Gesserit Sisters, fans faced high-stakes trials inspired by the show. Those who obeyed earned their initiation into the Sisterhood before the Reverend Mother.
Made at Droga5 with Lida Tozzi, Sara Smokrovich, Courtney Tibbetts, Sophie Lindemann, Harry Bugden, Amy Werblin, Erika Kohnen and Pepe Funegra. Directed by Glue Society. DP: Jesse Bronstein.