Pei Chi Teh
Art Director

We partnered with Megan Thee Stallion and Seize the Awkward to encourage black women to be vulnerable about their mental health by interrogating the popular metaphor “Black Don’t Crack”. 


With our film as the launchpad, we took our message to social, creating the #GetRealWithMe movement, a twist on the popular “Get Ready With Me” trend that transformed the stereotype “Black Don’t Crack” into a platform for black women to share their mental health struggles. 

We made some GIFs for people to check in on their friends that now has over 137 million views combined.

Gold in Best Influencer Collaboration — Anthem Awards
Silver in Film, Video, Television or Show — Anthem Awards

Made at Droga5 with Lida Tozzi, Martha Gill, Julia Heydemann, Jason Gan, Ant Tull, Jessica Pester, Chris Thomas, Courtney Richardson, Kevin Brady. Directed by Ewurakua Dawson-Amoah.