We partnered with Megan Thee Stallion and Seize the Awkward to encourage black women to be vulnerable about their mental health by interrogating the popular metaphor “Black Don’t Crack”.
#GetRealWithMe
With our film as the launchpad, we took our message to social, creating the #GetRealWithMe movement, a twist on the popular “Get Ready With Me” trend that transformed the stereotype “Black Don’t Crack” into a platform for black women to share their mental health struggles.
We made some GIFs for people to check in on their friends that now has over 137 million views combined.
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Awarded:
Innovative Narrative Award Winner — Mosaic Awards
Gold in Best Influencer Collaboration — Anthem Awards
Silver in Film, Video, Television or Show — Anthem Awards
Made at Droga5 with Lida Tozzi, Martha Gill, Julia Heydemann, Jason Gan, Ant Tull, Jessica Pester, Chris Thomas, Courtney Richardson, Kevin Brady. Directed by Ewurakua Dawson-Amoah.