Accenture needed to tell a story about scale: a testament to how they’ve optimized Peacock’s platform to bring the NFL to everyone.
In the film, a game-deciding Hail Mary pass travels beyond the stadium and across the entire nation. As the ball goes on this surreal journey, we get a portraiture of America and the range of fans that watch, wherever they may be.
Featured on:
Ad Age
LBB
Shots
Adforum
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Awards:
D&AD Wood Pencil // Cinematography
D&AD Wood Pencil // Color Grading
Cannes Lion Shortlist // Cinematography
Bronze Clio // Casting
Bronze Clio // Cinematography
Bronze Clio // Production Design
Made at Droga5 with Lida Tozzi, Ant Tull, Ross Weaver, Ted Meyer, Giancarlo Rodas, Tres Colacion. Directed by Francois Rousselet.