Burger King spends $50 million a year printing coupons on paper. So does their competition. We decided to make all competitor coupons Burger King coupons.
tldr;
Step 1: Burger King sends out the last ever paper coupon via direct mail.
![](https://freight.cargo.site/t/original/i/dacdb28be0a7fd611a68132a668d78e19f8a021b352dddf16c56dccc25d3d304/BK_lastcoupon-copy.png)
Step 2: Customers bring in our competitors’ coupons and shred them in exchange for Burger King digital coupons.
![](https://freight.cargo.site/t/original/i/3fd91f024e26cb11f354a438a04e2f84a1b52362c1660e002565a0bd55b3baac/BurgerKingCoupon.gif)
Step 3: All shredded coupons are made into Burger King packaging.
![](https://freight.cargo.site/t/original/i/0f0f8ef0930a51614e2504a53d006a13ec9327dd3afd30a3efa42ec49506b6e1/Packaging-07.jpg)
Made with Alisha Branch & Ben McConnell.
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Awarded:
Bronze Pencil — One Club Young Ones