Burger King spends $50 million a year printing coupons on paper. So does their competition. We decided to make all competitor coupons Burger King coupons. 

Step 1: Burger King sends out the last ever paper coupon via direct mail.

Step 2:  Customers bring in our competitors’ coupons and shred them in exchange for Burger King digital coupons. 

Step 3: All shredded coupons are made into Burger King packaging.